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HEALTH_AND_WELL-BEING
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DDI-KEN-APHRC-IDRCRECAP-2020-V1.0
Developing a package of effective regulatory interventions for healthier food environments in Kenya, RECAP
Kenya
,
2021 - 2022
Health and Well-Being (HaW)
Gershim Asiki (PhD)
Study description
Documentation
Data Description
Get Microdata
Data files
Advertisements_School_Neighborhoods
Final_Outlet_School_Neighborhoods
Supermarketinstore_Mapping
Updated_TVdata
Data file: Updated_TVdata
Television advertisement - questionnaire about television/radio advertisement.
Cases
3700
Variables
51
Variables
q1p5
1.5: YEAR OF DATA COLLECTION
q1p1
1.1: FIELD WORKER'S NAME:
q1p3
1.3: NAME OF COUNTRY
media
Select Media
q4a
4.a: Channel Name ( Eg NTV)
q4b
4.b: Radio Station Name
q6
6: Day of the week
q7
7: Program Name ( In which the advertisement is shown)
q8
8: Program category ( Select the MAIN category from the list)
q8b
Other Specify
q9
9: Program start time
q10
Program endtime
q5
5: Date of recording (DD,MM,YY)
q11
11: Time slot of the advertisement in the program
q12_hh
Hours
q12_min
Minutes
q12_sec
Seconds
q14
14: Moment of the advertisement
q15
15: Advertisement type If advettisement is coded as 8 then go to the next advert
q16
16: Company name ( e.g cardbury, carrefour, KFC)
q17
17: Name and description of the item advertised
q17b
Category of the food advertised
q18
18: Power of advertisement used
q19
19: Power of advertising strategy
q19_1
No character present
q19_2
Cartoon or company owned character e.g M&Ms
q19_3
Licenced character e.g mickey mouse, dora the explorer
q19_4
Amateur sports person(a person playing sports)
q19_5
Famous sports person e.g Dennis Oliech
q19_6
Sport event
q19_7
Celebrity(non sports)
q19_8
Movie tie - in e.g shrek
q19_9
Historical events (non -sport) e.g Xmas, Ramadhan
q19_10
q19_96
Other Specify
q19b
19: Other Specified
q21
23: Premium offers present
q22
22: Premium offers type
q22_2
No premium offers
q22_3
Game and app downloads
q22_4
Contests
q22_5
Buy one get one free or other
q22_6
20% extra or other
q22_7
Limited edition ( e.g last stock)
q22_8
Social charity
q22_9
Gift or collectable
q22_10
price discount
q22_96
Others specify
q22b
22: Other Specified
Wkdys
peakviewingtime
Total: 51
